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B2B Branding

B2B branding

Sara Stella Lattanzio joined Danny to discuss B2B branding in the latest episode of the Marketing Science Podcast.

Packed full of great tips for marketers throughout, Sara not only passionately talks about the importance of B2B branding but also shares her experiences of managing a full company rebrand.

Main Topics

  • B2B Branding
  • Difference between a brand refresh and a full rebrand
  • When is it time for a rebrand?
  • How to manage a company rebrand
  • Redeveloping your website

Relevant Resources

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Want to be on the Marketing Science Podcast? We are always looking for guests who can share an interesting story and value to our listeners. If that sounds like you, then get in touch by contacting Danny on LinkedIn.

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Posted by Danny Layzell

After growing up in the Ribble Valley, Danny has spent much of his professional career working in marketing & operations for international education. Danny is a chartered marketer with a degree in Politics and a level 6 diploma in Digital Marketing. Whilst working as a freelance digital marketer Danny was introduced to AZoNetwork. He joined the team in 2020. As well as digital and politics, Danny is passionate about most sports mainly rugby and cricket. He is also a life-long Manchester United fan and more recently became a Dallas Cowboy supporter! Travelling has become a real interest for Danny, and he dreams of travelling alongside the ‘Barmy Army’ (England cricket fans) in the future.  

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  • We will not sell your personal data but may share it with relevant suppliers, or those legal entities that are Subsidiaries or Direct Affiliates of the supplier(s) (some of which are in other regions of the world), to enable us and them to provide quotations, content updates and related products and services if you have requested these and to verify any industry sector statistics we provide to them. You can view our Supplier Directory by clicking here.
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