It was trade show season and we at AZo had spent numerous hours preparing the booth, promoting our presence at the trade show (ELRIG Drug Discovery), training the booth staff, honing our offering and practicing our sales pitch for any marketers that would take the time to visit our booth over the next couple of days.
We were fortunate enough to be placed opposite hundreds of academics who personified countless hours of study and research which had preceded their presence at the show to display and talk about their work, conveniently condensed to the form of an A0 poster.
“What do you reckon happens to those posters after the show?” My colleague said to me.
We turned to one of the academics presenting a poster and asked what a good return would be, he said a few conversations. We asked if we could go away and repurpose and optimize the poster for an online audience, he agreed and a week later we had taken this:
...and turned it into this:
Engineering Bicyclic Small Molecule Heterocycles as Anti-Malarial Therapeutics: Design, Synthesis and Biological Studies
Sharing Science
Having repurposed and optimized the poster for an online audience, it was popping up in Google Searches and within 12 months had an additional 500+ views with dozens of downloads from professors and researchers, not just from the UK and Europe, but from all around the globe.
As a researcher, suddenly you go from expecting a few conversations at the conference where your local and regional experts meet, to being available and searchable 24 hours a day 7 days a week, 365 days a year to anyone in the world who is studying in your field: Researchers in India, Professors in Angola, Biochemistry experts in Taiwan, Directors of Multi-National Enterprises in London and Cambridge.
Results shown from AZoIntel Analytics Software.
Scaled across dozens of posters, we’re now seeing thousands of real life interactions and engagements.
We went one step further for the Conference provider and created 4 ultra-targeted eBooks within Drug Discovery:
These provided further engagement for the poster providers, inquirers and ,of course ELRIG, the show host.
Expanding the reach of your scientific posters
By bringing scientific posters online, researchers transform their work from a short-lived conference presentation into a continuously accessible, globally discoverable resource. Instead of being limited to a handful of conversations at a trade show, a digital poster can generate hundreds—if not thousands—of meaningful engagements over time.
With the ability to track views, downloads, and audience demographics through AZoIntel analytics, researchers and event organizers alike gain valuable insights into how their work is reaching and influencing the global scientific community. Whether you're an individual researcher looking to extend your poster’s impact or an event organizer aiming to offer lasting value to attendees, AZoNetwork’s Digital Poster Hub provides a seamless solution to amplify and sustain scientific engagement.
