AZoNetwork Media Kit 2024 Download Now

the state of scientific purchasing 2024 market report

The fifth edition provides valuable insights and trends regarding the purchasing behavior of scientific product and service buyers.
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Insights and Trends

The State of Scientific Purchasing 2024 explores our most recent market research results, surveying over 100 scientific purchasers. Our survey gathered valuable insights into the content consumed during the purchasing process, vendor experiences, and the overall journey of the purchasing process. Through a comprehensive examination of these factors, this report provides a deeper understanding of the dynamics that shape scientific purchasing decisions.

The report explores the evolving dynamics of sales and marketing in the scientific industry. It highlights the increasing importance of strong customer relationships and comprehensive customer journeys and emphasizes the value of extending your content's reach.

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