Blue Scientific is a provider of top-tier scientific tools for research, development, and process management within the academic and industrial sectors throughout the UK, Ireland, and the Nordic region. It's been a great journey with the AZoTeam. I know you're a large organization with many people, but we feel AZoNetwork is a custom part of our team. We get monthly reports that we find terribly helpful.
Director, Blue Scientific
The Challenge
Blue Scientific specializes in material analysis equipment across the Nordic region, UK and Ireland. Their main sector focus is on academia and industry in research and development areas.
Their main Marketing challenge is brand awareness, as their strategy vary depending on who their target is as academia is generally easier to reach directly than industry professionals. Blue Scientific was looking to increase their organic presence in their target countries.
The Solution
With a focus on brand awareness, the SEO team and blue Scientific created a keyword strategy implemented through content creation, ensuring their potential customers are able to find them.
After the first round of SEO work, a new Google Ads strategy was then implemented to maximize the performance, gain a wider reach, and further attract their target audience.
The Results
By implementing a keyword-based blog strategy, there has been a year on year increase of 27% in organic website users, most of them new users. Along with this, there has been a 29% increase in sessions and 10% increase in session time, which indicates a higher quality in the audience that reaches the website.
The Google Ads strategy has been implemented recently and it focuses on form completion in the targeted countries.
Monthly performance reports alongside access to AZoIntel have given the marketing team at Blue Scientific a useful tool to analyze results and prove ROI.
- 27%YoY increase in organic users
- 59% increase in clicks from Google Ads
- 25% increase in new users
Solutions
Related Testimonials
-
We would absolutely recommend AZoNetwork’s SEO services as they have experts who know what they’re doing, and they won’t charge or recommend something that isn’t needed
-
Since working with AZoNetwork’s Web Services and SEO team, Thermcraft are now page 1 for a huge amount of our chosen keywords and we have seen a 72.46% increase in organic traffic.
-
AZoNetwork focus on optimizing their clients’ content, which has helped tremendously with SEO and referral traffic which leads to an increase in sales inquiries as well.