Bruker Corporation is a manufacturer of scientific instruments for molecular and materials research, as well as for industrial and applied analysis.AZoNetwork has been our most valuable vendor/partner in marketing over the last several years. They help us look good, and help us do our marketing job better. If you invest with them, there will be some surprise benefits that will not have been foreseen in the initial contract.
Marketing Communications Supervisor, Bruker
Before AZoNetwork, we always struggled to distribute content that could appear less biased, and reaching audiences that we didn’t already “own”.
AZoNetwork lends an air of credibility to Bruker products, announcements, and collateral pieces because they carry competitor pieces as well, and they serve the community as a whole. A customer can go to the AZoNetwork’s sites and see a good representation of what is available, without the sense of direct pressure to buy, or be added to aggressive sales lists.
AZoNetwork follows the Google principle of considering the audience first. For these reasons, their subscriber base has grown dramatically, which gives us an in to “dark” audiences.
The main benefits to using the programme are:
- An increase of credibility outside our own direct sphere of marketing
- The building and growing of specific audiences
- A group of professionals that help us keep current with marketing strategies and that will help us grow our marketing
Without exception, they have been engaged, professional, and the kind of folks I would want as friends and colleagues.
All the above benefits aside, I truly enjoy interacting with the folks that I deal with at AZoNetwork. Without exception, they have been engaged, professional, and the kind of folks I would want as friends and colleagues. I look forward to every chance I get to see them in person.
The most unique thing in my experience with AZoNetwork, over other vendors, is the way they evolve both their offerings and our plan year-on-year. Every year there is a “new” idea that we give a try for relatively small investment, that we end up making a big part of the next year’s contract.
AZoNetwork has been our most valuable vendor/partner in marketing over the last several years. They help us look good, and help us do our marketing job better. If you invest with them, there will be some surprise benefits that will not have been foreseen in the initial contract.
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