IDEA Bio-Medical specializes in automated imaging and automated analysis for the cell biology field. They serve researchers working with cell biology within academia, alongside drug discovery companies doing compound screening.You don't need to worry about the audio or any other technical issues on the live broadcast. So you're focused on what you do best, which is talk about your product or your research.
Marketing and Operations Manager, IDEA Bio-Medical
The Challenge
As a small company, the greatest challenge is increasing brand awareness without having access to a huge internal marketing resource.
Finding an external professional agency that understands both marketing and life sciences was also challenging, which is where AZoNetwork stood out, with specialisms in IDEA Bio-Medical’s markets of life science and cell biology.
IDEA Bio-Medical struggled to cover the vast range of digital marketing specialties with just its internal team. However, AZoNetwork's distribution and analytics services freed up the team at IDEA Bio-Medical to focus on content creation around their products and research.
The Solution
The AZoNetwork webinar team covered all process aspects, from planning, speaker onboarding, and pre-event promotion to post-promotion, lead collection, analytics, and reporting. AZoNetwork navigated all of the technical concerns which allowed IDEA Bio-Medical's speakers to focus on what they do best: discussing the product and its applications.
The AZoNetwork SEO team has revolutionized the IDEA Bio-Medical website with new traffic, a lower bounce rate, and more unique visitors. The Keyword Analysis has improved the searchability and subsequent sales opportunities originating from their online presence.
The Results
The SEO results have been extraordinarily successful, the results from June 2021 to June 2022 have seen a 333.87% increase in new users, 346.15% increase in organic users, and the average session duration going up by 131.11%.
The time and ability to cover multiple projects that would otherwise have taken the team months or years to achieve is now shared with the AZoNetwork team allowing the best possible marketing efforts and results to be seen.
- 346.15% increase in organic users
- 333.87% increase in new users
- 461 sales leads from two on-demand webinars
The two on-demand webinars on AZoM have seen 461 sales leads, with the opportunity for more still open. AZoNetwork has become IDEA Bio-Medical’s one-stop shop for digital marketing, covering the entire workflow with professional and results-driven marketing solutions driven by a team that understands their scientific sector.
Solutions
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