IONICON manufacture ultra-sensitive real-time trace gas analyzers based on the unique Proton Transfer Reaction – Mass Spectrometry (PTR-MS) and proprietary SRI-MS technology.
We’re working with a very friendly team. AZoNetwork gives us good advice and reaches out to us when there's an opportunity, compared to us asking for something to be done. We like this proactive approach.
CEO, Ionicon
The Challenge
Ionicon produces real-time trace gas analyzers. The technology is used primarily in VOC analysis in food and flavor science, environmental research, process monitoring, the semiconductor industry, and medical breath analysis, which due to COVID-19, became essential.
With a target market covering more or less the whole world, getting the message of Ionicon out as a small company is their main challenge. While also sharing information about their products in an understandable, transparent way where the scientific community can see the benefits.
The Solution
AZoNetwork hosts multiple articles, product profiles, and white papers for Ionicon; these have then been repurposed, edited, and posted to have the best possible SEO presence, giving the content presence on search engines.
Lead generation for Ionicon’s sales pipeline directly results from content distribution on the AZoNetwork sites, providing highly qualified leads.
The Results
The search engine optimization of Ionicon’s content has improved their rankings on Google, allowing potential customers to find information about their products and applications. This top-of-funnel awareness content then nurtures the sales journey through to white papers and product profiles, generating highly qualified sales leads.
With access to AZoIntel, there is transparency over which pieces of content are performing and giving the best ROI, allowing Ionicon to streamline their published content and learn from what they are putting out to potential customers.
- Improved content rankings on Google
- AZoLifeSciences and News Medical product profiles have increased brand awareness
- Transparency and trackable ROI from AZoIntel
Solutions
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