Si-Ware Systems has redefined NIR performance and use, through unique FT-NIR technology. They create the smallest FDIR spectrometer on the market, which is globally developed with calibrations available to suit every need.
I think you guys have an excellent platform that we can market to so that a lot more people will know who we are. They check the AZoNetwork sites because they trust them.
VP of sales EMEA, Si-Ware Systems
The Challenge
Si-Ware Systems has redefined NIR performance and use, through unique FT-NIR technology. They create the smallest FDIR spectrometer on the market, which is globally developed with calibrations available to suit every need.
Si-Ware Systems’s customers work with material-analysis applications within environmental, healthcare, agriculture, food and beverage, industrial, pharmaceuticals, petrochemicals, and law enforcement industries.
The biggest challenge has been brand recognition and industry knowledge of the Si-Ware Systems name.
The Solution
Si-Ware Systems has benefited from the AZoNetwork platform, as a solution for finding people in the right industries with specific interests in their product applications.
A combination of insights from industry articles, product profiles, and newsletter sponsorships have been utilized across the AZoNetwork sites to increase brand awareness and generate better leads. Insights from Industry interviews are designed to put a friendly face to your products and establish a thought leadership position for your brand. Newsletter sponsorships are an opportunity to share scientific stories to a highly targeted audience from over 930,000+ subscribers in our database.
Especially over the last two years, digital marketing has become a necessity to ensure continuity and accessibility for potential customers to find the Si-Ware Systems brand.
The Results
The boost in brand recognition from the AZoNetwork sites has given a great push to a small company, that has been worthwhile for Si-Ware Systems. Sharing content across the AZoNetwork sites including AZoLifeSciences and News Medical as well as sponsored newsletter slots has created a strong lead funnel for Si-Ware Systems.
In 2021 from the combination of content distributed on the AZoNetwork and newsletter sponsorships, 846 leads have been recorded for Si-Ware Systems to take directly to their sales team.
The boost in brand recognition from the AZoNetwork sites has given a great push to a small company, that has been worthwhile for Si-Ware Systems.
- Insights from Industry articles have strengthened a thought leadership position
- AZoLifeSciences and News Medical product profiles have increased brand awareness
- Newsletter sponsorships have put Si-Ware Systems in front of highly targeted audiences
Solutions
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