Wednesday, April 06, 10:00 EDT / 15:00 BST
#MarketingScience
Building and Converting an Organic Audience
Webinar Overview
Your audience has a specific need when they type a search query into Google. What they view and click on next will depend on your SEO strategy. A well planned strategy will drive relevant organic traffic to your site and a well optimized site will convert those visitors into customers.
Who is this webinar for?
This session is aimed at Sales and Marketing professionals in Science, Engineering and Healthcare who are eager to learn, share ideas and get more from their marketing.
Duration
1 Hour on Wednesday 06 April, 10:00 EST / 15:00 GMT*
*If you can't make the live event, then you can register to receive the on-demand webinar link after the live event.
Webinar Introduction
This webinar will first look at how to develop a search engine optimization strategy that drives relevant organic traffic to your website and then focus on best-practices for converting that traffic into leads. In this webinar, you will discover:
- How to drive the right audience to your site
- Best practices for building an organic audience
- How to convert more of your website traffic with optimization testing
This session is aimed at Sales and Marketing professionals in Science, Engineering and Healthcare.