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Boost Your Online Presence with an SEO Health Check

Building an online presence is often the 'storefront' of your business. If you struggle with issues like low keyword rankings, poor traffic quality, and inconsistent visitor numbers, then taking a deep dive into your site will help you to improve your SEO strategy.

An SEO Health Check is an in-depth evaluation of your website’s current SEO status. It aims to identify and rectify issues that hinder your site's performance. Here are some things an SEO Health Check will consider:

Low Ranking for Priority Keywords: If your website isn’t ranking well for crucial keywords, it’s likely not reaching your target audience.

Irrelevant Traffic: It can be frustrating to attract traffic that doesn't convert or isn't relevant to your products or services. Scientific jargon can often overlap with irrelevant keywords from other industries, leading the wrong traffic to your website.

Inconsistent Traffic Levels: Fluctuating traffic can be due to algorithm updates, cookie policies, technical issues such as canonicalized tags or broken redirects, and more.

Low Conversion Rates: Traffic alone isn’t enough if it doesn’t lead to conversions. Understanding the reasons behind poor conversion rates and addressing them is a key focus of our SEO Health Check.

An SEO health check is the first step towards a unified SEO strategy. The process involves a thorough examination of your website’s current SEO performance, identifying strengths and weaknesses, and pinpointing areas that need improvement. By conducting an SEO health check, you gain a comprehensive understanding of how well your site is optimized for search engines.

The benefits of a strong SEO strategy

Targeted Audience: By improving keyword relevance and site content, you attract visitors who are genuinely interested in your offerings.

Increased Traffic Quality: Better keywords and fixed links lead to more relevant traffic.

Higher Conversion Rates: Understanding and addressing why visitors aren’t converting can turn traffic into customers.

Consistent Traffic Levels: Stabilizing your traffic ensures a steady flow of visitors, which is crucial for ongoing success.

Embarking on an SEO health check sets the foundation for a robust and effective SEO strategy. By addressing and optimizing various aspects of your website, you pave the way for improved search engine rankings, increased organic traffic, and a stronger online presence.

What happens next?

Based on the SEO Health Check, AZoNetwork can implement several strategies to improve your website’s performance:

Keyword Research: Identifying high-volume search terms and integrating them into your metadata across each page helps signal to Google the relevance of your content, boosting your rankings for those keywords and engaging more relevant traffic.

Fixing Broken Links: Broken links can negatively impact your site’s health and user experience. Ensuring all links are functional is crucial for maintaining a healthy website.

Disassociating Toxic Domains: If your domain is linked to toxic websites through your server it can harm your SEO.

Ensuring Sitemap Functionality: A properly working sitemap is essential for search engines to crawl and index your site effectively. Fixing any errors in your sitemap can significantly improve your SEO.

Content Strategy: Producing regular blog articles focused on specific keywords can increase your site's content and better match user search intent. We recommend publishing a minimum of one blog post each month relating to your SEO strategy to continually improve your site's relevance and authority (EEAT).

An SEO Health Check from AZoNetwork is a comprehensive way to diagnose the issues affecting your website's performance. From keyword research to technical errors and content strategy, the insights gained from an SEO Health Check are the first step in transforming your online presence, driving more relevant traffic and boosting conversions. Don’t let your website fall behind—get a free SEO Health Check and unlock your site’s full potential.

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Posted by Rebecca Turpin

Manchester born Rebecca has a first class B.A.(Hons) in Photography from the University of Plymouth. Rebecca began her career in 2017 working as a sales and marketing assistant for a healthcare company before moving in to an agency position in 2018. She spent two years running a small agency in Salford until 2021, gaining marketing skills and invaluable experience working with clients before coming to AZoNetwork. Outside of marketing, Rebecca loves anything outdoors, the theatre and any creative activity that lets her be covered in paint.

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