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Improve UX and help search engines to understand your site

Maintaining a healthy, high-performing website is essential for success online. At AZoNetwork, we combine the precision of a site audit with the strategic insights of an SEO health check to give you a clear, actionable plan for improving your site. Our site audit uncovers technical issues that could be holding you back, while the SEO health check evaluates your content and keywords to ensure you’re reaching the right audience. Together, these tools help you optimize your website, boost engagement, and drive conversions.

The Power of a Site Audit with AZoNetwork

A site audit is a comprehensive examination of your website’s technical health. It’s designed to identify and fix the technical issues that could be hindering your site’s performance. Here’s how it works:

  • Automated Crawling: The site audit tool crawls your website, scanning every page to uncover potential technical issues. It’s like having a high-powered microscope that exposes the finer details that could be affecting your site’s SEO.

  • Detailed Insights: The audit reveals in-depth errors, warnings, and notices. It breaks down these issues so that you can easily understand what needs to be fixed.

  • Improving Site Functionality: The audit focuses on enhancing your site’s functionality—ensuring that Google can effectively crawl and index your pages while also improving the user experience (UX). Issues such as broken links or slow-loading pages can create friction for your users, and fixing these problems makes it easier for visitors to get what they need from your site.
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A site audit's ultimate goal is not to attract more visitors to your site but to ensure that both search engines and users can navigate it smoothly, leading to better engagement and higher conversions.

The SEO Health Check: A Manual Overview

While the site audit dives deep into the technical aspects, an SEO health check provides a broader, manual evaluation of your website. This check identifies surface-level technical issues and evaluates your site’s metadata, keywords, and content marketing links. It’s the first step in understanding your website's overall health and sets the stage for more detailed technical interventions.

Why You Need Both

By combining the detailed technical insights of a site audit with the broad overview of an SEO health check, you get a complete picture of your website’s performance. Here’s how these two processes complement each other:

  • Enhanced Keyword Ranking: The SEO health check helps identify why your site is underperforming for priority keywords. Meanwhile, the site audit pinpoints technical issues that are preventing your content from ranking well.

  • Relevant Traffic: The health check addresses keyword relevance, ensuring that you attract the right audience. The site audit then ensures that this traffic has a seamless experience, with no broken links or technical errors to deter them.

  • Consistent Traffic Levels: By stabilizing your site’s technical foundation through an audit and refining your SEO strategy with a health check, you can achieve more consistent and reliable traffic levels.

  • Higher Conversion Rates: Fixing technical issues and refining your SEO strategy means not only attracting visitors but converting them into customers. A smoother user experience and better keyword targeting lead to higher conversion rates.

Taking the Next Steps with AZoNetwork

After your site audit and SEO health check, AZoNetwork can implement several strategies to further enhance your website’s performance:

  • Keyword Research: Integrating high-volume, relevant keywords into your metadata and content to boost your site’s visibility.

  • Fixing Technical Issues: Addressing broken links, improving sitemap functionality, and resolving other technical errors highlighted by the site audit.

  • Content Strategy: Developing and implementing a content strategy that aligns with your SEO goals, ensuring your site remains relevant and authoritative.

Unlock Your Site’s Full Potential

An SEO health check paired with a detailed site audit from AZoNetwork is the key to diagnosing and resolving the issues affecting your website’s performance. By addressing both the technical and strategic aspects of SEO, you can transform your online presence, drive more relevant traffic, and increase conversions. Don’t let your website fall behind—get a comprehensive site audit and SEO health check today, and unlock your site’s full potential.

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Posted by Rebecca Turpin

Manchester born Rebecca has a first class B.A.(Hons) in Photography from the University of Plymouth. Rebecca began her career in 2017 working as a sales and marketing assistant for a healthcare company before moving in to an agency position in 2018. She spent two years running a small agency in Salford until 2021, gaining marketing skills and invaluable experience working with clients before coming to AZoNetwork. Outside of marketing, Rebecca loves anything outdoors, the theatre and any creative activity that lets her be covered in paint.

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  • AZoNetwork will process the personal data you provide together with any other information we receive from or about you for administration, market research, profiling, and relationship building based on our legitimate interests (or those of our suppliers) to do so to educate and encourage innovation in science. We may retain it for 5 years after your last interaction on secure servers in the United States of America using a trusted service provider.
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  • You have the right to access your personal data and, in some cases, to require us to restrict, erase or rectify it or to object to our processing it and the right of data portability. Concerns or complaints can be made to info@azonetwork.com or the UK Information Commissioner’s Office.