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Google Ad Extensions [How to Video]

Originally Posted: Tue Feb 11, 2020
Matt Rafferty
Updated: Fri Feb 14, 2020
SEO, Google

What are Google Ad Extensions?

Google Ad extensions are extra text and links on your Google Ad to enable you to give the user more information and more options to choose you over your competitors in the ad space.

Why do people use Google Ad Extensions?

People use extensions to increase the ad quality through providing extra information.

Increase the CTR and give more options for users to interact and generally achieve a specific goal.

What are the types of Google Ad Extensions?

There are different types of extensions seen below that allow users to interact with your ads in different ways.

Google Ad Extensions [Full Video]

In this series of videos, we will walk you through the intricacies of each of the different types of Google Ad Extensions.

Site Link Extensions

Use more Calls to Action beneath your main Text Ad to give you more bites at the cherry.

Call Out Extensions

Enables you to give a little bit more information about your products and services. Works best with short, sharp phrases.

GoogleAds Strategy

Review your keyword Strategy

Structured Snippets

Utilise Google’s pre-determined product types which help to display your product offerings in their optimum format.

Call Extensions

Make it easier for people to call you directly from the advert. This extension also works very well with lead tracking software which allows you to completely close the loop on how inbound callers originally find you.

Learn More

How to set up a Google Text Ad [Video]

Lead Form Extensions

Similar to lead forms in Linkedin. Make it easier for users to submit an inquiry or contact you by using their Google profile.

Message Extensions

Provide users with an immediate automated confirmation from your company. Useful for confirming appointments etc.

Location Extensions

Connect your Google My Business account with the location extensions so that users can find your location more easily.

Affiliate Location Extensions

Use affiliate location extensions to connect your network of distributors, resellers and agents.

Price Extensions

Display your products and prices at the point of search. Very useful for companies who operate in e-commerce.

App Extensions

Promote your applications and gain new users using this extension. When someone searches a related keyword, make sure your app appears using this extension.

Ask a Question About Google Ads Strategy

Promotion Extensions

Add promos or discount codes to your adverts using this extension.

Posted by Matt Rafferty

Matthew graduated from Sheffield Hallam University with a first-class masters degree in chemistry in 2017 and moved into freelance medical writing before joining AZoNetwork. During his time at AZoNetwork Matthew has been deeply involved with analytics, in particular Power BI. Both AZoNetwork and clients alike have benefitted from his unique analytical skills, gaining insights from big data sets where few dare to tread! In his spare time, he is a keen climber and mountaineer travelling to various places throughout the world as well as being a classical guitar teacher and session musician.

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