Over the last several years, AZoNetwork has been creating content to assist sales and marketing professionals with their marketing strategies. From email marketing to social media presence, we have created blog posts, had incredible podcast guests, and hosted webinars to give insight into marketing trends.
This blog aims to act as a simple resource or directory for you as a marketer to refer back to when you need some inspiration, guidance, or even just a breather to listen to or watch some excellent life science marketing content.
We have broken these content pieces into four sections; you can skip to these below:
Three Key Resources
Life Science Marketing - Create, Distribute, Analyze
This cornerstone marketing strategy from 2018 remains as relevant as ever in 2022. Editor-in-Chief on AZoLifeSciences, Emily Henderson, looks at how to create engaging content that captivates your audience—followed by the opportunities that distribution methods open up for your content to reach highly targeted audiences. Then finally, how scientific analysis of content marketing can determine the effectiveness of your efforts.
Digital Marketing for Life Sciences [ebook download]
Alongside our challenges and solutions Life Science Marketing ebook, which is entirely free to download, Danny Layzell discusses the opportunities and challenges when creating a marketing strategy.
From keyword planning to getting the rest of your company onboard with your marketing efforts, this critical resource is a step-by-step guide to digital marketing strategy in the life science sector.
3 Tactics for Improving Your Life Science Content Marketing
Content marketing strategy requires a keen analytical approach. Distilling technical content into web-ready content creation that will rank well, engage the target audience, build brand awareness, and ultimately generate sales leads is a challenge.
These tactics from Stuart Milne simplify what we at AZoNetwork have been doing for twenty years, sharing science, medical and technology stories.
Podcast guests
Collaboration and Investment Trends
Geoff Davison, CEO of Bionow, joins us on the Marketing Science Podcast to highlight the contributions made by life science organizations during COVID-19, give insights into collaboration and investment trends, and discuss the sector's growth in the North of England.
Events and Digital Marketing
In this episode of the Marketing Science Podcast, we talk to Tony Jones, CEO of One Nucleus, about how the life science industry and healthcare companies adapted their digital marketing strategies during the pandemic. Alongside how One Nucleus has worked to encourage collaboration and manage the challenges of running virtual events during the pandemic.
Running a Life Science Marketing Agency
Debra Harrsch is CEO of Brandwidth Solutions, a B2B marketing firm specializing in Life Sciences and Clinical Diagnostics. We discuss digital marketing and Debra’s experiences running a life science marketing agency.
AZoInsights
Managing a Content Marketing Hub
This blog looks at AZoNetwork’s top tips for a life science marketing strategy: selecting your subject matter, writing for an audience, and optimizing for search engines are all essential considerations when managing a life science content hub.
How to Reach a Lab Automation Audience with your Content
This blog outlines how to utilize content marketing to reach audiences in lab automation by ensuring each piece of content gets to the right people at the right point in their buying journey.
3 Top Tips for Improving Social Media Marketing
This blog post looks at three focus areas supporting your social media marketing strategy. The blog piece will help you further develop your business's social media presence on social media platforms to grow your customer base and build trust with your target audience.
Webinars
Life Science Marketing Webinar
In this live round-table discussion, our specialist marketing panel answer questions about Life Science Marketing. The panelists include Emily Henderson, Paul Orange from HEL Group, and Chris Connor, the Life Science Marketing Radio Podcast host.
Content Marketing for the Life Sciences Webinar
This webinar addresses critical aspects of generating engaging and well-optimized content. We will look at what types of content work well on different channels and how to build a holistic mix of content tailored to everyone who engages with your brand. We will also share case studies from actual life science companies, showcasing examples of digital content marketing methods and the success they saw as a result.
Building and Converting an Organic Audience
This webinar looks at developing a search engine optimization strategy that drives relevant organic traffic to your website and then focuses on best practices for converting that traffic into leads without long-term web development.
