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Selling Scientific Equipment with Google Ads

Digital marketers and scientists share similar skills, including careful planning, task execution, result analysis, and improvement. In digital marketing, we use tools to analyze data and enhance campaign planning and presentation. Sometimes, approaching a task such as selling your scientific equipment can be as straightforward as setting up a Google Ads campaign.

How to create a Google Ads campaign?

At AZoNetwork, we approach Google Ads by focusing on efficiency and clarity. When setting up ads, we ensure that keywords are relevant and intent-driven. We recommend prioritizing keywords with transactional intent for better results. For instance, if someone is looking to buy a product, the ad should align with that intent to drive conversions.

In terms of ad structure, we streamline it by eliminating unnecessary elements. We pay attention to the URL, landing page, keywords, titles, and descriptions. These four pillars need to work in synergy to create a cohesive and effective ad. Using the keywords in titles and descriptions enhances ad relevance, leading to better visibility and clicks.

Furthermore, we emphasize the importance of avoiding keyword overlap between different ads, ad groups, or campaigns. Overlapping keywords can lead to internal competition and increased costs. To maximize the budget, we focus on consolidating keywords and providing more resources to a single ad.

Regarding the design of the ads, we follow a method that aligns with search engine language (SEO) principles. The goal is to convey the company's message in a way that both users and search engines can understand. We aim to create clear, concise, and keyword-rich titles and descriptions that resonate with the target audience.

SEO for Science eBook

How to measure Google Ads ROI?

When evaluating the success of a campaign, we prioritize conversion-oriented Key Performance Indicators (KPIs). Instead of focusing solely on awareness, we recommend setting up ads to drive direct sales. This approach ensures a higher return on investment and better utilization of the budget.

Google Ads Campaign Maintenance

Maintaining the campaign involves ongoing optimization. We suggest setting specific geolocations, time frames, and devices for the ads to appear. By targeting the right audience at the right time, you increase the chances of conversions. Overall, by tailoring the ad strategy to the specific goals and optimizing consistently, you can achieve better results and higher ROI in your Google Ads campaigns.

Google Ads campaigns are a great complement to a complete SEO strategy. Your search work should bring a steady increase in organic traffic. Running a Google Ads campaign alongside this provides a boost to your lead generation and maximizes brand awareness.

Interested in our web services? Contact our expert team and start bringing more traffic and leads to your website.

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Posted by Sara López Segura

Originally from south Spain, Sara has always had a passion for telling stories. She has a degree in Journalism, a degree in Audiovisual Communication and a level 3 Distinction diploma in Digital Marketing. Sara started her career in 2014, in the Design department of a language academy in Madrid as part of her University course. At the beginning of 2016, Sara moved to Manchester whilst working on completing her second degree course. Feeling two degrees were not enough, she undertook a level 3 Digital Marketing apprenticeship, managing everything Marketing & Design for hair and beauty brands. Apart from Marketing, Sara loves anything creative. This includes illustration, crafting and crotcheting. Her rural upbringing has also given her a surprising amount of knowledge about farming and cats.

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  • AZoNetwork will process the personal data you provide together with any other information we receive from or about you for administration, market research, profiling, and relationship building based on our legitimate interests (or those of our suppliers) to do so to educate and encourage innovation in science. We may retain it for 5 years after your last interaction on secure servers in the United States of America using a trusted service provider.
  • With your consent, AZoNetwork, our Suppliers, or those legal entities that are Subsidiaries or Direct Affiliates of the Supplier(s), will send you information you request by email or tailored on-screen messages.
  • We will not sell your personal data but may share it with relevant suppliers, or those legal entities that are Subsidiaries or Direct Affiliates of the supplier(s) (some of which are in other regions of the world), to enable us and them to provide quotations, content updates and related products and services if you have requested these and to verify any industry sector statistics we provide to them. You can view our Supplier Directory by clicking here.
  • You have the right to access your personal data and, in some cases, to require us to restrict, erase or rectify it or to object to our processing it and the right of data portability. Concerns or complaints can be made to info@azonetwork.com or the UK Information Commissioner’s Office.