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SEO for Science

In the latest episode of the Marketing Science Podcast, Ben Stibbs-Eaton joins Danny to discuss the importance of SEO in Science, Healthcare and Engineering's Marketing. He shares insights on how Google's current algorithm ranks websites. Listen below to learn about Google's most valued aspects of a website and how to improve your own rankings.

Ben Stibbs-Eaton is our in-house SEO Copywriting expert and is currently seeking representation for his first novel. In this episode, he shares interesting insigths and tips on how to better position your keywords.

Main Topics

  • Why SEO should be a fundamental piece of your Marketing.
  • Google's current E-A-T algorithm.
  • Why featured snippets are so important and how to get one.
  • Finding the balance between writing for your readers and writing for SEO
  • Fantasy novels and why the Lord of The Rings movie adaptations are not too bad.
  • Discussions on what actually constitutes a Scouser.

Relevant Resources​

Share Your Thoughts

We'd love to hear your feedback. You can share your thoughts on this episode by commenting on the LinkedIn post. Just click the link below.

Want to be on the Marketing Science Podcast? We are always looking for guests who can share an interesting story and value to our listeners. If that sounds like you, then get in touch by contacting Danny on LinkedIn.

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Posted by Sara López Segura

Originally from south Spain, Sara has always had a passion for telling stories. She has a degree in Journalism, a degree in Audiovisual Communication and a level 3 Distinction diploma in Digital Marketing. Sara started her career in 2014, in the Design department of a language academy in Madrid as part of her University course. At the beginning of 2016, Sara moved to Manchester whilst working on completing her second degree course. Feeling two degrees were not enough, she undertook a level 3 Digital Marketing apprenticeship, managing everything Marketing & Design for hair and beauty brands. Apart from Marketing, Sara loves anything creative. This includes illustration, crafting and crotcheting. Her rural upbringing has also given her a surprising amount of knowledge about farming and cats.

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Your privacy (see our Privacy Policy for full details)

  • AZoNetwork will process the personal data you provide together with any other information we receive from or about you for administration, market research, profiling, and relationship building based on our legitimate interests (or those of our suppliers) to do so to educate and encourage innovation in science. We may retain it for 5 years after your last interaction on secure servers in the United States of America using a trusted service provider.
  • With your consent, AZoNetwork, our Suppliers, or those legal entities that are Subsidiaries or Direct Affiliates of the Supplier(s), will send you information you request by email or tailored on-screen messages.
  • We will not sell your personal data but may share it with relevant suppliers, or those legal entities that are Subsidiaries or Direct Affiliates of the supplier(s) (some of which are in other regions of the world), to enable us and them to provide quotations, content updates and related products and services if you have requested these and to verify any industry sector statistics we provide to them. You can view our Supplier Directory by clicking here.
  • You have the right to access your personal data and, in some cases, to require us to restrict, erase or rectify it or to object to our processing it and the right of data portability. Concerns or complaints can be made to info@azonetwork.com or the UK Information Commissioner’s Office.